Carbon Reduction Plan

Our Company

Mayden House Ltd is a private limited company based in the United Kingdom. 

We make Software as a Service for healthcare services which deliver psychological therapies and neurodiversity services to both adults and children; and healthcare services which deliver physical care such as diabetes remission, CVD prevention and weight management. From our UK base, our team supports public, private and voluntary healthcare providers across the UK, Australia, Canada and Ireland. Our carbon footprint as detailed in this document covers all operations for Mayden House Ltd.

Employees (as at start of April 2024)

Total: 152

Full Time Equivalent: 141.83

Mayden’s headcount remained stable in the reporting period since last year.

Commitment to achieving net zero

Mayden is committed to achieving Net Zero emissions by 2050.

 

Baseline emissions footprint

Baseline Year: Financial year 2022 – 2023 
Additional Details relating to the Baseline Emissions calculations. 
Scope 1:

As a software as a service (SaaS) company our product is digital. We do not produce any direct emissions as a result of developing our product. Total gas emissions in our offices are set out below in the scope 2 category.

Scope 2:

Office energy use calculated from energy bills. Carbon Surveys of our two Bath offices, The Old Dairy (2023) and Widcombe Crescent (2019), were carried out by the West of England Combined Authority and we will be using these for our baseline data.

Scope 3:

Working from Home (WFH) emissions data is continuously gathered via an internal spreadsheet where employees self-report their place of work each week, the calculations are based on official ‘UK Government GHG Conversion Factors for Company Reporting’ 2023.

Currently our highest priority with Scope 3 is to measure and reduce a subset of our emissions in line with the National Health Service supplier reporting requirements for 2024, these are categorised below. As a supplier of digital products we do not have emissions from upstream or downstream transportation, we work on a hybrid basis between 2 small offices and working from home – therefore our office waste is minor and we have measures in place for recycling and composting where possible (see projects section). Business travel data was obtained from our internal timesheet system and expense reports. There is specific outsourcing of our carbon emissions through our data hosting, such as AWS which disclose their carbon emissions separately.

Employee Commuting – Commuting values were obtained from a staff survey in 2023 for which we got a 75% return rate.

Baseline year emissions: 
Emissions Source TOTAL (tCO2e)
Location-based* Market-based**
Scope 1 0 0
Scope 2 53.82 62.78***
Main Office
  • Electricity
13.88 21.4
  • Gas
18.9 18.9
Widcombe Office / iO Academy
  • Electricity
2.66 4.1
  • Gas
18.38 18.38
Scope 3 (Included Sources) 102.04 102.04
Working from Home 41.04 41.04****
Employee Commuting 40.24 40.24
Upstream transportation and distribution 0 0
Downstream transportation and distribution 0 0
Waste generated in operations
Business travel
  • Personal road vehicles
4.85 4.85
  • Air
11.06 11.06
  • Rail
4.85***** 4.85*****
Total Emissions 155.86 164.82

*Location-based method calculates emissions based on the emissions intensity of the local electricity grid area where the electricity usage occurs. We used the UK government’s ‘Greenhouse gas reporting: conversion factors 2023’: https://www.gov.uk/government/publications/greenhouse-gas-reporting-conversion-factors-2023.

**Market-based emissions are calculated based on the electricity that we have chosen to purchase, e.g. renewable energy tariff backed by Renewable Energy Certificates.

***Emissions have been calculated based on the fuel mix used to generate electricity supplied by our supplier (Pozitive Energy) between 1st April 2022 and 31st March 2023: Coal 6%; Natural Gas 61%; Nuclear 1%; Renewable 27%; Other 5%. Pozitive Energy reports that this fuel mix generates CO2 emissions at a rate of 319g/kWh. These figures were taken from https://pe.solutions/utilities/electricity/ on 23rd August 2024.

****We have not calculated market-based figures for working from home so emissions are shown as the average grid mix

*****The figure for rail is an estimated total. 

 

Reporting Year: Financial year 2023 – 2024
Additional Details relating to the Current Emissions reporting calculations. 
Scope 1:

No changes since previous year

Scope 2:

Working from Home (WFH) emissions data was again gathered via an internal spreadsheet where employees self-report their place of work each week, the calculations are based on official ‘UK Government GHG Conversion Factors for Company Reporting’ 2023.

Scope 3:

Employee Commuting – We based current numbers off commuting values obtained from a staff survey in 2023 for which we got a 75% return rate. As the business has grown since our baseline year we have adjusted the value for the current number of FTE Employees. We will revisit the process for obtaining this data in forthcoming years. 

FY 2023-2024 emissions: 
Emissions Source TOTAL (tCO2e)
Location-based* Market-based**
Scope 1 0 0
Scope 2 46.91 64.48
Main Office
  • Electricity
11.89 26.36***
  • Gas
16.98 16.98
Widcombe Office / iO Academy
  • Electricity
2.55 5.65***
  • Gas
15.49 15.49
Scope 3 (Included Sources) 109.09 109.09
Working from Home 49.25 49.25****
Employee Commuting 41.45 41.45
Upstream transportation and distribution 0 0
Downstream transportation and distribution 0 0
Waste generated in operations
Business travel
  • Personal road vehicles
5.68 5.68
  • Air
7.03 7.03
  • Rail
5.68***** 5.68*****
Total Emissions 156.00 173.57

*Location-based method calculates emissions based on the emissions intensity of the local electricity grid area where the electricity usage occurs. We used the UK government’s ‘Greenhouse gas reporting: conversion factors 2023’: https://www.gov.uk/government/publications/greenhouse-gas-reporting-conversion-factors-2023.

**Market-based emissions are calculated based on the electricity that we have chosen to purchase, e.g. renewable energy tariff backed by Renewable Energy Certificates.

*** Market-based electricity-associated emissions have been calculated based on the fuel mix used to generate electricity supplied by our supplier (Pozitive Energy) between 1st April 2023 and 31st March 2024: Coal 14%; Natural Gas 67%; Nuclear 2%; Renewable 2%; Other 6%. Positive Energy reports that this fuel mix generates CO2 emissions at a rate of 459g/kWh. These figures were taken from https://pe.solutions/utilities/electricity/ on 17th October 2024.

****It is impractical to calculate market-based figures for working from home so emissions are shown as the average grid mix

*****The figure for rail is an estimated total. We plan to put in processes for the robust collection of data on rail travel in time for future reporting years.

 

Current emissions reporting

Reporting Year: Financial year 2024 – 2025
Additional Details relating to the Current Emissions reporting calculations. 
Scope 1:

As a software as a service (SAAS) company our product is digital. We do not produce any direct emissions as a result of developing our product. Total gas emissions in our offices are set out in scope 1 category (this was reported under Scope 2 in previous years).

Scope 2:

Office energy use calculated from energy bills. Carbon Surveys of our two Bath offices, The Old Dairy (2023) and Widcombe Crescent (2019), were carried out by the West of England Combined Authority and we will be using these for our baseline data. Mayden has installed solar panels at our main office in Bath which became operational in July 2025 and will be taken into account in next year’s emissions reporting.

Note on Scope 3:

Working from Home (WFH) emissions data was gathered via an internal dashboard. The calculations are based on the official ‘UK Government GHG Conversion Factors for Company Reporting’ 2024.

Employee Commuting values were obtained from a staff survey in 2023 for which we got a 75% return rate. As the business has grown since our baseline year we have adjusted the value for the current number of FTE Employees. We will revisit the process for obtaining this data in the forthcoming year. 

Mayden will be introducing cloud based financial reporting software in October 2025 which will streamline accurate analysis of expenses data.

This year we have additionally disclosed data on waste generated at our main office in Bath. Note that the operations at the Widcombe office ceased during the year ended 31 March 2025.

FY 2024-2025 emissions: 
Emissions Source TOTAL (tCO2e)
Location-based* Market-based**
Scope 1 35.24 35.24
Main Office
  • Gas
18.54 18.54
Widcombe Office 
  • Gas
16.70 16.70
Scope 2 13.29 15.19
Main Office
  • Electricity
11.15 12.74***
Widcombe Office 
  • Electricity
2.14 2.45***
Scope 3 (Included Sources) 164.86 164.86
Working from Home 48.56 48.56****
Employee Commuting 40.83 40.83
Upstream transportation and distribution 0 0
Downstream transportation and distribution 0 0
Waste generated in operations 56.20 56.20
Business travel (road, air and rail) 19.27***** 19.27
Total Emissions 213.39 215.29

*Location-based method calculates emissions based on the emissions intensity of the local electricity grid area where the electricity usage occurs. We used the UK government’s ‘Greenhouse gas reporting: conversion factors 2024’: https://www.gov.uk/government/publications/greenhouse-gas-reporting-conversion-factors-2024 

**Market-based emissions are calculated based on the electricity that we have chosen to purchase, e.g. renewable energy tariff backed by Renewable Energy Certificates for the dates supplied by Pozitive Energy, and according to emissions set out below for supplier Yu Energy.

*** Market-based electricity-associated emissions have been calculated based on the fuel mix used to generate electricity supplied by our suppliers, Yu Energy between August 2024 and 31st March 2025: Coal 12.8%; Natural Gas 59%; Nuclear 9.2%; Renewable 13.2%; Other 5.7%. Yu Energy reports that this fuel mix generates CO2 emissions at a rate of 405.4g/kWh. These figures were taken from https://www.yuenergy.co.uk/app/uploads/2024/09/20240902_Fuel_Mix_23_24.pdf  on 17 September 2025; and Pozitive energy between 01 April 2024 and August 2024: Coal 0%; Natural Gas 0%; Nuclear 86%; Renewable 14%; Other 0%. Pozitive Energy reports that this fuel mix generates CO2 emissions at a rate of 0g/kwh. These figures were taken from https://pe.solutions/sustainability/our-fuel-mix-100-low-carbon-energy-for-your-business/ on 25 September 2025.

****It is impractical to calculate market-based figures for working from home so emissions are shown as the average grid mix

*****The figure for business travel includes rail which is an estimated total. We plan to put in processes for the robust collection of data on rail travel in time for future reporting years aided by our new financial reporting software.

 

Emissions reduction targets

In order to make ongoing progress towards achieving Net Zero, we have adopted the initial target of planning to reduce emissions by 50% by 2030. We should also be conscious that we will be making corporate acquisitions, which will need to be included in future submissions.

Emissions target progress

Despite our ongoing projects and new initiatives over the year, we have not been able to meet an ideal 10% target reduction for the year.

Carbon reduction projects

Since the carbon survey of our main office was undertaken by the West of England Combined Authority in April 2023 we have undertaken the following recommendations:

  • Upgraded office lighting to LED – work undertaken in January 2024
  • The amalgamation of eight on-site electricity meters to one in preparation for the solar panel project.
  • Installation of solar panels in our Bath main office building, in operation from July 2025.
  • In Autumn 2024 Mayden was partnered with the University of Bath School of Management. A group of masters students joined us for a 6 week project. They undertook a double materiality assessment to help us understand carbon reduction opportunities within the business.

Continuing projects include:

  • Promotion of the cycle to work scheme.
  • Responsible disposal of electronic waste.
  • Composting office food waste.
  • Supporting employees to work from home.
  • The Sustainability Working Group continues to look for sustainable initiatives and opportunities.

New projects include:

  • Soft plastics recycling scheme utilising local recycling points.
  • Creation of a new staff commuting survey. 
  • The addition of a garden pollinator at the Bath main office.

Declaration and sign-off

This Carbon Reduction Plan has been completed in accordance with PPN 06/21 and associated guidance and reporting standard for Carbon Reduction Plans.

Emissions have been reported and recorded in accordance with the published reporting standard for Carbon Reduction Plans and the GHG Reporting Protocol corporate standard and uses the appropriate government emission conversion factors for greenhouse gas company reporting.

This Carbon Reduction Plan has been reviewed and signed off by the Mayden CFO, Jamie Gibson.

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